The Stewards
What NEOM Needed Was Not a Visionary
Aiman Al-Mudaifer took over NEOM not to expand it, but to shrink it. A look at the finance executive quietly resetting Saudi Arabia's boldest project.
Great leaders are made of stories.
CEOPHY brings you theirs, and the lessons you need to get better.
The Reformers
The CEO Who Made SABIC Smaller
Abdulrahman Al-Fageeh spent 40 years inside SABIC. As CEO, he sold, closed and narrowed it, a study of leadership by subtraction.
The Builders
How a User-Experience Obsession Became Saudi Arabia's Ticketing Backbone
When Nadeem Bakhsh stands on a conference stage and says webook.com is "not a ticketing company" but "the gateway to fun," it lands like startup branding. It is also the most accurate description of both the product he has built and the way he has thought about products for most of his career.
The Reformers
Jomana Al-Rashid Is Trying to Change What SRMG Is For
Jomana Al-Rashid inherited a fifty-year-old print institution and set out to change what SRMG is for. The reform is now being tested by the numbers.
The Stewards
The Systems Engineer Who Decided People Were the Hardest System to Build
Discover how Omar Najjar, Deputy CEO of Misk Foundation, is building Saudi Arabia’s future leaders through human capital, governance, and Vision 2030 programs.
